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7:00 PM

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Sebastian Poindexter

Sr. Technology Consultant

OPENFORM

04

Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Connect with a TikTok Specialist!

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Connect with a TikTok Specialist!

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What was covered

We recognize that getting off to the right start is very important for our customers, and we're here to help! Our TikTok Specialists will walk you through the fundamentals of getting started on TikTok so you can build your brand, and grow your business with TikTok! 



Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Want to get started on TikTok, but not sure where to start? 

We recognize that getting off to the right start is very important for our customers, and we're here to help! Our TikTok Specialists will walk you through the fundamentals of getting started on TikTok so you can build your brand, and grow your business with TikTok! 



Key Topics We'll Cover:

Introduce you to advertising on TikTok

Help you create your TikTok Ads Manager account

Develop a campaign strategy that aligns to your goals and objectives

Discuss bid, budget, and creative best practices

Help you launch your first campaign!

Explore shopping solutions

 

TikTok Success Story:

Magnolia Boutique achieved 700K video views!


Magnolia Boutique was founded on the concept of providing a one-stop-shop solution for women to find the right outfits without needing to search for hours in the mall. 

 

In order to promote engagement, Magnolia Boutique created an informative "How-to-Wear" campaign featuring various styling tips for newly released clothing and used Voting Stickers to invite users to contribute their preferences.

 

Voting Stickers are an Interactive Add-on solution that can be appended to an ad creative without additional costs to a brand. Not only did Magnolia Boutique's Voting Stickers encourage direct audience engagement and spark conversations, they also provided valuable feedback and insights for the brand's next campaign. 

 

Magnolia Boutique also used the TikTok Integration on BigCommerce to seamlessly sync their catalog. With their catalog synced to TikTok, Magnolia was also able to tag their video post with a Product Link, instantly connecting shoppers with what they want to buy!


Magnolia Boutique's recent TikTok campaign was a success. They achieved:


700K 

Video Views


35%

Sales

Lift



40%

Engagement

Rate


Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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See you online!


Your TikTok for Business Team

Copyright © 2023

TikTok For Business
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TikTok Business Account
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TikTok Ads Manager
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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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